Feb 15, 2019
PSG ? The Parisian soccer team!
I sat with Jérôme to talk about PSG's superstar players
Neymar and Mbappé. Like Manchester United or Barcelona, or
Real Madrid, PSG is now a global brand with more than 300 million
fans around the world.
That’s a lot.
Jérôme works to develop the PSG’s branding process in South and North America. I asked him: what kind of experience the PSG wants to offer to its American fans, far from the Parisian stadium?