Apr 24, 2019
I sat down with Frederic who told
me the ATARI story. In 1972 when Nolan Bushnell created it. At that
time, he asked his teams to create a game that any drunk guy, in
any bar, could play at any time: Pong was invented. With many
other successful games, the brand became iconic for a whole
generation of gamers. After years of success, the company faltered.
In 2013, Frederic took it over and brought it back from the brink
of bankruptcy. Creativity is at the core of this revival. But is
there creativity in playing video games?