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Feb 15, 2019

PSG ? The Parisian soccer team!

I sat with Jérôme to talk about PSG's superstar players Neymar and Mbappé. Like Manchester United or Barcelona, or Real Madrid, PSG is now a global brand with more than 300 million fans around the world.
That’s a lot.

Jérôme works to develop the PSG’s branding process in South and North America. I asked him: what kind of experience the PSG wants to offer to its American fans, far from the Parisian stadium?